Flat Lay Clothes Photography for E-commerce

Flat Lay Clothes Photography for E-commerce

Flat lay clothes photography is one of the most efficient and aesthetic ways to present fashion products online. For the Fall/Winter 2024 collection of Áwet NYC, a New York-based sustainable brand, we carried out a professional flat lay shoot at our Seyrantepe studio in Istanbul. With no models involved, we focused purely on garment texture, design, and craftsmanship.

Why Work With Us for Flat Lay Clothes Photography?

With over 10 years of experience in fashion and e-commerce photography, we create visually appealing and conversion-driven visuals for digital platforms. Our Istanbul-based studio offers full control over every detail of the process—from garment placement and lighting to styling and backdrop selection.

Áwet NYC’s collection features natural fabrics, minimalistic elegance, and functional designs. Our flat lay setup highlighted these qualities, offering online customers a direct view of what they’re buying—clear, styled, and attractive.

Expert Production Workflow

Before the shoot, we plan styling, set up the background, test lighting, and prepare for post-production. Each photo is then professionally edited using Adobe software to ensure clarity, color accuracy, and branding consistency. E-commerce product photography is not just about shooting—it’s about artistic vision and editing excellence.

With over a decade of experience in fashion, e-commerce, and editorial photography, I’ve worked with renowned international brands, emerging designers, and mission-driven labels like Áwet NYC. Each project is approached with a blend of creative direction and technical precision—resulting in visuals that elevate product value and drive online engagement.

Boost Your Brand with High-End Visuals

Investing in flat lay clothes photography enhances product perception and strengthens your brand’s online presence. If you’re looking to upgrade your e-commerce visuals, contact me at umurdilek.com. I provide scalable, professional solutions for fashion brands in Turkey and abroad.