Flat Lay E-Commerce Photography in Turkey for Awet NYC

Flat Lay E-Commerce Photography in Turkey for Awet NYC highlights how visual storytelling can elevate online fashion presentation. Instead of showing a simple top-down shot, our goal was to capture the texture, craftsmanship, and sustainable spirit of the brand. Working with Umur Dilek Studio in Istanbul provides full creative control — from lighting and garment placement to post-production — resulting in consistent, high-end imagery that strengthens brand identity and sales performance.

The Most Efficient and Aesthetic Way to Showcase Fashion Products Online

Flat lay E-Commerce photography is one of the most efficient and visually appealing ways to present fashion products online. For the Áwet NYC Fall/Winter 2024 collection—a sustainable New York-based brand—we conducted a professional flat lay shoot at our Istanbul Seyrantepe studio. Without using models, the session focused entirely on fabric texture, design details, and craftsmanship.

Brand Expression & Product Perception

High-quality fashion brands no longer sell just a product; they sell a story, a feeling, and a lifestyle. For Áwet NYC — a New York–based sustainable label — our flat lay composition emphasized minimalist elegance and material quality. Each photo communicates value and sophistication, helping audiences instantly recognize the brand’s aesthetic. This level of control and precision transforms a simple online listing into a premium visual experience.

Professional Process & Visual Expertise

Flat lay photography is much more than placing items on a background. Our workflow includes:

Careful styling that highlights fabric texture, steaming services, stitching, and label details.
Precision lighting for perfect shadow balance and realistic tones.
Collaboration with stylists to ensure brand consistency and harmony in every frame.
Professional retouching using Adobe tools for accurate color and visual cohesion.
This approach ensures each image feels clean, modern, and brand-authentic — ready to perform on e-commerce platforms.

Flat Lay Clothes Photography for E-commerce

Expert Production Process

Before each session, we plan the styling, set up the background, test the lighting, and prepare for post-production. Every photo is professionally edited using Adobe software, ensuring sharpness, color accuracy, and brand consistency.
E-commerce product photography is more than just taking pictures—it’s the fusion of artistic vision and technical precision.

With over a decade of experience in fashion, e-commerce, and editorial photography, I’ve collaborated with internationally recognized labels, emerging designers, and mission-driven brands like Áwet NYC. Each project combines creative direction with technical expertise—resulting in visuals that elevate product value and boost online engagement.

Why Shoot in Turkey

Choosing Turkey for e-commerce photography offers both high-quality results and budget-friendly production advantages. Istanbul and Antalya provide a rich creative ecosystem, experienced stylists, and advanced studio facilities that match international standards while keeping costs efficient.
With over 17 years of experience in fashion and product photography, Umur Dilek delivers world-class visual quality at a competitive budget, bridging local production expertise with global aesthetic expectations.
For international brands, “Shoot in Turkey, sell globally” remains a smart, affordable, and visually powerful choice.

Why Work With Us for Flat Lay Clothing Photography?

With over 10 years of experience in fashion and e-commerce photography, we create visuals that are both artistic and sales-oriented for digital platforms. Our Istanbul studio allows complete control over every aspect of the process—from garment placement and lighting setup to styling and background selection.

Áwet NYC’s collection features natural fabrics, minimal elegance, and functional design. Our flat lay setup was designed to highlight these qualities, offering online shoppers a clear, organized, and engaging view of each piece.

Collaboration & Contact

Explore more projects and behind-the-scenes work on umurdilek.com.
To collaborate or book a flat-lay e-commerce session in Istanbul or Antalya, contact: info@umurdilek.com
Let’s capture your brand’s elegance and transform your online store into a refined visual showcase.